Huntersville just witnessed one of the most memorable groundbreakings the Lake Norman region has ever seen — starting with NASCAR champion Joey Logano literally jumping over the ceremonial mound before shovels even hit the dirt.
From the energy of the crowd to the sheer scale of what’s coming, the moment marked the beginning of a transformative chapter for North Mecklenburg.
After the adrenaline-packed kickoff, Ben Geisler of Treenail Development and Joey Logano shared their excitement about what Town1 represents: a bold, modern, master-planned community designed to elevate the way Huntersville lives, works, shops, and connects.
A Development Designed for the Future of Huntersville
Town1 is more than a project — it’s a new heartbeat for Huntersville. Strategically located at the I-77 HOV lane exit, this mixed-use village blends thoughtful urban planning with lifestyle-forward amenities. Here’s what’s coming:
Commercial + Community Space
75,000 sq ft of retail and commercial
A pedestrian-focused village designed for strollability
A 5-story Class A office building greeting commuters as they enter town
Over 400,000 sq ft of total commercial product, including flex space, warehouse condos, and storage
Residential Living for Every Lifestyle
300 modern farmhouse walk-ups
321 urban flats
75 townhomes
Each option is designed to offer a mix of modern design, comfort, and community connection.
